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Why did Dangal get a huge success in China?
Dangal, a Bollywood movie based on the true story of a wrestler’s struggle to challenge gender stereotypes and turn his daughters into world-class fighters, has become an unexpected hit in China, a country with a serious gender imbalance. The movie, starring Aamir Khan, was released in China in May 2017 and quickly became a box office sensation, grossing over $190 million.
But what made Dangal so successful in China? In this article, we’ll explore the reasons behind the movie’s unexpected popularity in the country.
The Power of Word of Mouth
One of the main reasons why Dangal became so popular in China is due to the power of word of mouth. The movie was not heavily promoted in China, and many Chinese moviegoers had never heard of it before it was released. However, those who saw the movie were impressed by its powerful message, inspiring story, and excellent performances. They shared their positive experiences with their friends and family, leading to a snowball effect that helped to propel the movie to success.
Another reason why Dangal resonated with Chinese audiences is due to the cultural similarities between the two countries. Both India and China are large, populous nations with a rich history and a deep appreciation for family values. The movie’s themes of family, hard work, and perseverance are universal, and they struck a chord with Chinese audiences who could relate to the struggles and triumphs of the characters.
A Unique Perspective on Gender Issues
Gender inequality is a serious issue in China, where the one-child policy and a cultural preference for male children have led to a significant gender imbalance. Dangal’s unique perspective on gender issues, which challenges traditional gender roles and stereotypes, struck a chord with Chinese audiences who are grappling with similar issues. The movie’s message of empowerment, which encourages women to pursue their dreams and break free from societal expectations, was particularly inspiring to Chinese women.
Aamir Khan’s Popularity
Aamir Khan, the star of Dangal, is one of the most popular actors in India and has a large following in China as well. His previous movies, such as 3 Idiots and PK, were also popular in China and helped to establish his reputation as a talented actor and filmmaker. Khan’s popularity in China helped to generate buzz around the movie and attract audiences who were curious to see his latest movie.