Does Bartles and Jaymes still exist?

If you’re a fan of wine coolers, you might remember the popular brand Bartles & Jaymes. The brand was a household name in the 1980s and early 1990s, but it seems to have disappeared from store shelves in recent years. So, does Bartles and Jaymes still exist? Let’s explore.

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The Rise of Bartles and Jaymes

Bartles & Jaymes was a wine cooler brand that was launched in 1985 by E&J Gallo Winery. The brand was named after its fictional founders, Frank Bartles and Ed Jaymes, who appeared in a series of popular television commercials. The ads featured the two men sitting on a porch, drinking wine coolers and sharing their homespun wisdom with viewers.

The brand quickly became popular with consumers, and by the late 1980s, Bartles & Jaymes was the best-selling wine cooler brand in the United States. The company even expanded its product line to include other alcoholic beverages, such as wine spritzers and wine coolers with fruit flavors.

The Decline of Bartles and Jaymes

Despite its initial success, Bartles & Jaymes began to decline in the 1990s. The wine cooler market became oversaturated, and consumers started to shift towards other types of alcoholic beverages. In addition, the brand’s advertising campaign became less effective, and the company struggled to keep up with changing consumer tastes.

By the early 2000s, Bartles & Jaymes had all but disappeared from store shelves. The brand was still owned by E&J Gallo Winery, but it was no longer a focus of the company’s marketing efforts. Instead, the company shifted its focus to other brands, such as Barefoot Wine and Gallo Family Vineyards.